Kamenitza, one of the largest brewery companies in Bulgaria
, was planning to maintain the interest in the largest and most popular football tournament for amateurs in the country, Kamenitza Fan Cup, with a Facebook app inspired by the 2014 FIFA World Cup and the passion-filled games on the pitches in Brazil. The company wanted to take full advantage of the viral effect created on the social network and chose Whiz
for the app’s development, considering our diverse experience in building such applications. The app had to offer a fun game with an attractive design and features for user engagement and for harnessing the social network interactions to work for the brand. One of the main challenges was that we had very little time for the completion of the project.